I remember buying my first whiteParthenis henley when I was still at school, some 25 years ago… When was the last time I bought the same? Last week!
Parthenis basics (the tees, the shorts, the tank tops or underwear & beach towels) are the kind of “made in Greece” all-time-classics that often reappear in trends but never go out of fashion.
Like the french Lacoste, the english Barbour or the american Ralph Lauren they are timeless.
Dimitris Parthenis opened his first store in Athens in 1970, followed nine years later by the legendary boutique in Mykonos, one of the first style-hubs on the island, a stepping stone for an international reputation.
Today, with his daughter Orsalia at the creative helm, the brand identity remains intact with a gender-bending, minimal feel & elegant “greek island” aesthetics.
Check the pics -these premium basics in high quality fabrics have stayed the same for more than 40 years! Do they look that old?
Creative director: Tony Vernis // Photos: Christos Tzimas // Grooming: Daniel Babek // Models: Ioannis Pistiolas, Leonidas Matis, Anastasios Alexandropoulos (VN models)