A hipster’s preppy watch made in Sweden

The Swedish young & rising watch brand Daniel Wellington has since the very first watch sold in 2011 spoken for a classic & timeless design.

The “preppy” trend is bigger than ever before. There was something missing in medium-range priced watches & I think Daniel Wellington came to fill that gap. A slim stylish case, eggshell white dial & black or brown leather straps make for a sleek watch suitable for any occasion.

And it’s also that Scandinavian identity that shines through in the design: keeping it simple & using clean lines as a reflection of superb craftmanship in a good price 😉